ABOUT US

Researched and curated fine art, music, design, niche perfumes and eyewear, publishing and hi-tech, come together and mix with an outstanding brand selection of contemporary fashion. Our passion for street culture pushed us to develop one of the most acclaimed sneakers projects in Italy and Europe.

 

History

Feliciotto was founded in 1958 and considered the first revolutionary music store in the region. Three generations later, Feliciotto Concept Store has evolved and integrated to become a new and vibrant retail experience.

Identity

Researched and curated fine art, music, design, niche perfumes and eyewear, publishing and hi-tech, come together and mix with an outstanding brand selection of contemporary fashion.
Our passion for street culture pushed us to develop one of the most acclaimed sneakers projects in Italy and Europe.

Evolution

Thanks to our avant-garde vision and retail concept, we have created a space within a futuristic environment dedicated to exclusive and luxury brands in the contemporary fashion world and sneakers panorama.
Feliciotto Concept Store continues to grow in notoriety as a unique space where top brands are harmoniously displayed in an experimental, innovative, and artistic environment. Our focus on culture has made us a point of reference in the brick and mortar and online retail business scene.

Location

Taormina is amongst the most prestigious locations in Europe, and renowned for its style and high-profile visitors.
Located in a historic building, our space is prime location in Taormina’s city center. Only steps away from the historic Porta Messina and the beginning of the pedestrian mall, our 13 meter storefront presents an impressive and impactful display. The Corso Umberto hosts over 2 million visitors per year and is the epicenter of fashion and culture in Sicily.

Design & Layout

Expanded and completely renovated in 2019, Feliciotto Concept Store has a completely contemporary buildout. With its 13 linear meter store front and 3 expansive arched windows, the store features an open layout, and creates a harmonious and artistic environment by experimenting with minimalism and reflective materials. Contemporary precision and a vision of modern display, combined with a careful selection and presentation of products, offers an immersive and captivating retail experience.

COMMUNITY

Physical Community

Since 1958 Feliciotto Concept Store has been on the cutting edge, attracting a varied and extensive physical community and following. Our eye for the authentic and original shows in every facet of our store, and creates a retail experience that involves, surprises, and engages our clients.

WithLoveMusic (www.withlovemusic.com) has been a twenty year collaboration with Feliciotto Concept Store, and is amongst the most influential of music scenes in Europe. WithLoveMusic’s goal is to spread the “club culture”, and present the top international electronic music Dj’s while passing on the values, and above all love, of music. From Carl Cox to Peggy Gou, all of the most renowned DJ’s have taken our stage, attracting a massive dedicated community.

FeliciottoMusicLab: Created in 1972 under the name TauroRecords, FeliciottoMusicLab is our record label involved with WithLoveMusic. This is a revival project focused on including the newer generations involved in the underground and electronic scene. The revamped record label acts as an important connection between our world and the new generations that contributes to the expansion of the Feliciotto brand.

FeliciottoContemporaryArt: As of two years we have transformed our passion for contemporary art into an itinerant project at Feliciotto Concept Store. FeliciottoContemporaryArt is our collaboration with two prominent Sicilian art galleries; Arionte Contemporary and KoArt. Transmitting an eccentric mood within the retail experience, our space exhibits, on a monthly rotation, established and up and coming works from artists all over the world. This collaboration began from a mutual desire to bolster both new and acclaimed projects and artists in the Italian and international contemporary art scene. FeliciottoContemporaryArt, Arionte Contemporary, and KoArt were selected and exhibited in the last edition of the most important art fair in the world, Art Basel Miami.

STORYTELLING AND EVENTS

In Store

Every year we offer a variety of events; from sneaker culture to art exhibitions, degustation olfactive to popups. We include the best artists from our WithLoveMusic collection to perform pre DJ sets in store, and invite our community to get involved in the dynamic experience that is Feliciotto Concept Store.

SNEAKER STORE

Feliciotto Concept Store’s sneaker drops are our most popular events. With everything from photographers to souvenirs, these parties attract street culture enthusiasts from all over the region. With contests like Sneaker Stash and other activities, our drops incite maximum engagement from our costumers.

GOALS

Through relentless research we will continue growing and making good on our pledge to always deliver on our vision of what it means to have an innovative retail experience.